Read Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand by Kelly McDonald Online
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Crafting the Customer Experience to People Not Like Yo
| Title | : | Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand |
| Author | : | |
| Rating | : | 4.57 (371 Votes) |
| Id Book | : | 1118360729 |
| Format Type | : | Hardcover |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2012-11-13 |
| Type File | : | PDF, DOC, RTF, ePub |
Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
- A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes
- Includes onsumer insights that will help business leaders deliver a better business experience with every
KELLY McDONALD is the president of an award-winning advertising and marketing firm, and has been featured on CNBC, in BusinessWeek, CNN Money, and SiriusXM Radio. Her clients include brands such as Toyota, Sherwin-Williams, State Farm Insurance, MillerCoors, and Harley-Davidson. In 2009, Advertising Age named McDonald Marketing one of the Top Ad Agencies in the U.S. across all disciplines. She is the author of How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers, which reached number 7 on the Inc. magazine list of bestselling business books for 2011.
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